2013年7月13日星期六

Chinese stone veneer enterprises in international competition, their attention to the problem

Chinese stone veneer enterprises in international competition, their attention to the problem
 
 
 
As far as we participate in international market competition and experience, Chinese stone enterprises in international competition own attention to the problem can be summarized as the following three points:
First, the concept of internationalization:
   Second, pay attention to quality, brand, not simply to compete on price;
   Third, the other big difference with the high value-added product development.
Q: Although China's stone veneer  industry in the international has a very important position, but on the Chinese stone industry itself, there are still many problems affecting the process of internationalization. Do you think the main problem is what? China's enterprises should be how to deal with stone and add fat to solve?
Mr Lai Guoxiang: Xiamen stone industry on the current point of view, these problems are mainly reflected in the following two points:
First, the stone veneer  industry overall specification of the poor, there is a serious disorderly competition. This is mainly for the product structural imbalances, lack of brand-name products, the export level is not high, the industry protection awareness is poor, price competition is fierce. Currently, the majority of SMEs on the stone market, product and the lack of differentiation, stone products and the awareness is weak, imitate each other, vicious price competition in serious condition, affecting the overall image of Chinese stone industry.
Second, stone technology R & D investment is not enough. Stone processing is not the traditional sense of the labor-intensive industries, but labor technology-intensive industries. At present, many domestic small business technology and equipment behind the stone, the stone exploitation and utilization of resources are wasted in the process is still in extensive plus level, stone sophisticated technical personnel as well as some aspects of new product technologies lack of strength, did not form well-known brands, quality stone products not improved.
These require managers to change business concept and business model talent, technology and equipment, increase the technological content of products, to mention the added value through product differentiation to resolve the vicious price competition, providing the market with more diverse products, affinity for the stone veneer  industry to create new market space and the value-added space. Meanwhile, the proposal by the government stepped down, through industry associations to develop industry standards, to strengthen inter-enterprise communication, establishment of corporate consumption profile, promotion and major exporting countries unemployed Association Exchange, through a variety of ways standardize enterprise behavior.
Because some, we should expand and strengthen cooperation with the world's leading Stone Group cooperation and learn from their advanced technology and management practices, accelerate the implementation of technological innovation and management innovation, and strive stone among the world's industrial development starting line, closely followed on world stone industry progress. The only way they can in the world stone industry in the development of a place.edited by china stone veneer manufacturer

没有评论:

发表评论